A big part of what attracted me to computer science was what I could do with what I was learning. That, and the fact that programming is largely about lists, organizing, and puzzles – all things that women often find appealing.
Of course, I buy into the argument here about the importance of context. Beyond that, this article does a nice job of tying context to success of women in computing (with quotes both from Barbara Ericson and Valerie Barr, formerly at NSF).
“Boys fall in love with computers as machines; girls see them as tools to do something else,” said Barbara Ericson, a senior research scientist at the Georgia Institute of Technology who tracks the AP exam. “Then girls think, ‘maybe I don’t belong because I don’t love them like the boys do.’”