• ‘The Zuckerberg Files’: New Scholarly Archive Scrutinizes Facebook CEO – Wired Campus – The Chronicle of Higher Education

  “The Zuckerberg Files’: New Scholarly Archive Scrutinizes Facebook CEO

  October 25, 2013, 7:19 pm

  By Marc Parry

  Comments (4)

  zuckerberg

  Mark Zuckerberg

  In 2010 two privacy scholars published an op-ed criticizing the “Machiavellian” public-relations methods of tech companies like Facebook. They analyzed a PR script that may sound familiar to many of Facebook’s 1.2 billion users. A new feature, which shares more personal data with advertisers, is rolled out. A blowback ensues. Then comes the company’s response: minor changes that largely leave the new feature in place, plus reassuring noises like “we are listening to our users.””

  tags: zuckerberg scholarly archive facebook

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