Interesting Take on Gender Stereotyping in Comic Characters

Approximate Reading Time: < 1 minute

The Avengers: Strike a Pose!

Here we have the original ad pic for the new Captain America film (note the position of the Black Widow) followed by how it might look if all the superheros were made to pose like us girls usually are.

In this series, Aaron Diaz takes a shot at a different approach to superheroes.

In part one he tackles the Justice League

In part two he does the Legion of Doom

In part three he does Batman

AND THEN, DC takes a short at re-designing some of his characters.


I’m still not sure how I feel about this – I think I like having a mix of ‘pin-ups’ and more interesting characters. In the interestes of full disclosure, I’ve never really found ANY cartoon character sexy, so mostly I don’t care. I guess aslo, I grew up when my most significant TV role models were Geanie, Bewitched (housewives, who, though smarter than their husband-masters, still behaved like mere servants), and Emma Peel. Even Emma quit her job when her husband re-appeared. Sigh.

Be the first to like.


Interesting Take on Gender Stereotyping in Comic Characters — 2 Comments

  1. Interesting, and not really surprising. Women have to be over the top – unrealistically sexy, and men need to be un-realistically larger than life? Men get away with aging better, becoming distinguished and women don’t because they look haggard and ugly. (Have you seen some older women these days? They can be hot too!) Anyways, it’s the industry following the dollar. It makes me wonder about the possibilities of turning some stereotypes on their ear to provide increased interest in serious games. If you can’t predict based on appearance – what would that kind of game look like? Would the surprises have people amused or irritated? interesting food for thought.

  2. I’ve never really been much interested in cartoons except for The Flintstones and Bugs Bunny. I found the redone picture hilarious. If you compare the two, the characters are not nearly as vicious and threatening in the 2nd picture. The male cartoon characters have lost their tough, masculine appearance and the female seems to dwarf in size and she doesn’t stand out as much. Clearly this first shot is meant to draw the viewer into the myth of the male character’s strengths while the female is meant to appear sexy. The second picture comes off as comical and a farce which is, I suspect, the reason it would not be chosen to advertise the cartoon. Advertisers go with what sells to the public and the first image is what will draw in the crowds.

Leave a Reply